☕️ Coffeeman.ie — The Gift That Keeps Giving 

🔧 Business Model
Coffeeman operates on two channels:

B2C (Direct to Consumer)

B2B (Affiliate Partnerships) with existing roasters

Coffeeman focuses on delivering speciality coffee, partnering with roasters for affiliate sales, and minimising logistics by outsourcing fulfilment.

🛍️ B2C Offerings
Products include:

Coffeeman’s own branded coffee

Irish roasters speciality coffee offerings.

Accessories like filters, pour-overs, French presses

Gift-ready packaging and branded merchandise

Sales models:

One-time coffee or gift purchases

Personalised gift messaging

Branded welcome kits

🤝 B2B Affiliate Channel
Coffeeman lists products from partner roasters

Customers redirected to roaster websites with discount codes

Roasters manage fulfilment, eliminating Coffeeman’s inventory costs

💸 Revenue Streams
Branded coffee sales

Affiliate commissions

Branded merchandise

Coffee gear and accessories upsells

🎯 Customer Experience & Retention
Personalised gifting (birthdays, holidays, corporate gifts)

Loyalty/referral programs

Welcome kits (e.g., branded mug with QR code linking to content)

“Pay It Forward” option to gift subscriptions to others

📣 Marketing & Branding

Active social media featuring brewing tips, coffee stories

Influencer and roaster collaborations

Emphasis on sustainability, small-batch sourcing, and Irish roots